Timberland Earthkeeper Storyboards
These are some development storyboards, done during my time at Holst Digital, that were done for Timberland’s “Calling all Earthkeepers” project.
These boards were developed as an alternative creative route for the final YouTube video but, like many good things in life, they ultimately never saw the light of day. The final video, which I also worked on, did turn out very well indeed though!
The challenge in coming up with a concept for this project was that all we had to work with was green screen footage of Timberland employees rambling on about Timberland’s ‘Earthkeeping’ creds. Somehow we had to create a compelling and coherent 2 minute clip out of it, and providing an interesting visual context was very important.
I went for a very graphical approach (partly because of budget restrictions) where I used various abstract and figurative vector graphics to help illustrate the themes and textures to create that gritty feel.
I think the boards turned out visually appealing without becoming cliched ‘earthy’…
It was fun!
